The platform is rolling out a fresh option that enables them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the platform announced that it presently contains more than 1 thousand million content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread release. This development coincides with a rise in AI content, spurred by recent content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A large amount of this material is deemed “AI slop”, a term for poor-quality, bulk-generated content that is typically illogical or bizarre.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the ability to see more or less of that, based on their own preferences,” said a spokesperson.
AI on the Platform
The platform disclosed that there are now 1.3bn videos on its service tagged as made with AI. Collectively, more than 100 mn videos are submitted to the app daily, making AI content a relatively small part of its overall inventory.
User Control Features
Viewers will be in a position to reduce or increase the amount of artificial media they watch by accessing the content preference setting in the app and choosing “AI-generated content”. Other topics that currently be adjusted under the filter encompass news, clothing, beauty, and choreography.
Content Labeling and Policies
Its guidelines mandate users to label convincing AI-made content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its terms of service.
Furthermore, the platform will now add an AI-generated tag to content created with its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This measure is aimed to deter users from seeking to bypass the disclosure requirement.
Educational Initiatives
The platform is also introducing a $2m educational fund for experts and organizations to develop learning resources about using AI responsibly. This program will support educational bodies specializing in teaching computer science.
Platform Protection
TikTok has supported its moderation strategy, amid debate over proposals to lay off numerous review team members in the United Kingdom. TikTok is expected to cut a significant number of roles in its user protection team in its British office, with labor groups and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content before it has to be seen by people. The platform reported a notable drop in disturbing and violent content seen by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
